Potential consumers trust what other users say about your app.
Positive reviews app and five-star rating will make your app more attractive, as about 70% of app store visitors make their decision according to experience, reviews and rates of other users.
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ASO optimization is a way to make your app’s page more attractive for store’s visitors.
While caring much about ranking some developers make a critical mistake underestimating meaning of textual and visual content of the app’s page. However, text and images can play a great role for your app’s promotion. More informative, detailed and readable texts accompanied with bright images, are important to stimulate your potential consumer purchase the app. However, that is not the only function of textual content.
Each application store has an inbuilt search system that allows visitors to find an app they want easier and faster. No matter how complicated and updated the system is, two factors will always stay key for successful search: textual information and app ranking.
In order to get your ranking better you should get more app reviews and installs, but textual content is optimized according to main ASO rules.
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