Mobile phones and other portable gadgets have gained an unreplaceable role in the modern society’s life. So the app industry is evolving as never before. This fact creates a great competition in this field. That is why there is an urgent need to use more new ways to reach the target audience and sell the mobile product. ASO is one of the recently developed methods to make new apps more visible on app markets and more attractive to the potential users.
ASO is the way of optimization app product, which is gaining popularity in modern mobile app developing. It makes your product more visible in the market lists, which leads to the needed traffic. The more users you attract right after posting your product, the more organic downloads it will bring you eventually. After all, the global goal is to to reduce marketing costs on attracting app users. Indie as well as big companies start using this service releasing a new version of the application, trying to find new opportunities to increase the number of “free” facilities. This type of optimization includes:
- optimization of the application name (title);
- keywords selection;
- keywords and description optimizing;
- visual design of the application;
- application performance.
The optimizing process covers all these aspects of your app features and is aimed on improving its quality. For correct selection of the optimization strategy you need to analyze the original results of the optimization, check the search results for popular keywords and examining the name, description, icon, screenshots, videos, and more. Then it is vital to find competitors and analyze their applications Google Play Store or other market optimization.
Firstly, your competitors are just now getting traffic, which could be yours as well, and for this you need to know the advantages and pitfalls of each player. Secondly, there is the likelihood that competitors have wondered ASO optimization and spent a few iterations to improve the issuance of their applications. Ideal option is to find all the alterations in the competition for the ASO, but not just a list of changes in versions.
So many decent creations were lost in the app markets because of wrong keywords selection and poor description composing. Moreover, the majority of people perceive the information via visual channels. That is why the can be averted because of the low quality or uninteresting icon. ASO prevents developers of making such common mistakes and correct the app performance means.
The main purpose of developers is to popularize their product and gain loyal customers, readers or players. That is why it is important to make the app itself as well as its market page attractive to the potential users. The ASO means enable you to optimize all the parts of your app ant its marketing campaign in order to reach your goals.
Finding the app in the store sometimes is very difficult due to poor or incorrect description of the chosen by publisher keywords. It often happens that the app icon does not display the essence of the product or simply do not attract the user. These reasons are easy to remove by compelling the right description, choose a name, icon and app store keywords for the application, as well as preparing some video about the app. It is important to use the respectable service to do that. Only professional help in this area will lead to proper visibility and loads of traffic. You can optimize the app’s attributes at any period of its existence, but it is reasonable to do it before its release.
The better your app performance will be the quicker you will gain the desired downloads and make your product popular among the target users.
Proper optimization of application mobile marketing is one of the key factors in the application success, a channel to attract the target audience and the impact on the search results at the store, so in ASO we pay attention to all the elements: keywords, title of the app, view of the application icons, screenshots, and description. Careful consideration of all elements of the application ensures improved visibility into the application store. So you will get:
- improved application visibility in the store searching;
- enhanced ranking;
- attraction of target users.
- cheap promotion.
Our experts will analyze the original content of the app and its attributes. Our team has enough experience in this field so we know for sure how to improve your app marketing process.
We not just only choose the proper option, but also test its action. That is why we have gained the trust of numerous developers and they delegate us their optimization tasks. We have a deep insight into the app marketing business and know what app users may look for thanks to our own researches. Moreover, or team constantly trace the trends and changes in this field in order to use up-to-date means of mobile product promoting. So we possess the data other companies do not have access to.
The mechanism of semantic kernel creation is constantly improving so the promotion of applications via the ASO also cannot be done only once. Also, our team will create and test on real people, new screenshots, icons and other elements of the App Store page in the in the systems A\B-test. After that, on the basis of the received data, we select the optimal options for posting in the app store. We advise to review this question periodically, but the foundation you will get from our service is still quite static, which will receive high-quality free installs, which is very important to start of the project, when promotion resources are limited. Use all the variant the app promotion allows to. Motivated downloads will help you to reach the TOP in the chosen category while the quality icon and description will help to gain more original users and make them loyal ones.