The internet is an integral part of our modern life. It influences on how people communicate and interact with each other and our work culture. The major reason for that are social media networks. As a developer, you don’t have to underestimate the importance of the latter for your app. Social networks are as important for your app as any other feature.
People establish relationships with their friends, colleagues, and even family through social network sites. For that reason, they spend there a significant amount of time, especially now, in the era, when smartphones and tablets gain more and more popularity and everyone, from 3 to 90 years old is using them. People spend a lion share of their lives browsing different websites and using different apps on their devices. Their smartphones and tablets allow staying online more and spend more time on social media, even when being on the move.
So, how can the social media network help you with your app? While people spend so much time on social media networks, they share various content, so the networks are a great way for generating positive reviews and set up interaction with your users. However, that’s not the only advantage of social network for your app. Why? Find it out below.
At first, using a social network for your app might seem to be problematic. However, after you manage to do everything properly, you will have another channel of establishing and maintaining relationships with your clients.
The first reason to use social media for your brand is that it is full of your potential or existing audience. So you can interact with it easier.
Thousands of people share different information on their profile, their demands, needs; they share different comments, etc. Eventually, that allows adding value to enterprises by generating insights.
Social media sites allow acquire new customers and increase the number of downloads and sales. Different developers and platform can use the sites in different ways and enjoy different perks.
Perks of using social network sites for your app
Before investing in social networks as a way of promoting your app, you should be aware of various perks of doing it. So, get a glimpse of them:
- Awareness of your brand
Your brand for sure will become more visible and noticeable globally as you use social networks as a part of your marketing strategy. The internet has no grounds, so your app can reach its target users worldwide what will help expand your business and make your brand popular among users globally.
Loyalty is something each entrepreneur is looking for and is able to get with the help of using social network sites for its product.
Once your product enters the social exchange on different networks, the interactive channel for your client is set. If you, for example, create a fan page, your clients can communicate with your company whenever they want or need. They are able now to ask questions, tell their opinions, make suggestions, or criticize.
Users get more confidence in such interaction what makes your customers more loyal to your product and services.
- Boosted traffic
Once your subscribers on social media networks become interested in your page, they automatically go to your download page. This allows boosting your traffic and increases your position in the search engines automatically.
Each time someone is looking for a particular product or service related to your business, the web address is on the top searches and your chances to materialize your download increase immediately.
- Boosted number of downloads
If your strategy is an effective one, provides better visibility for your product, the number of downloads increases automatically. However, be patient, the results will not be immediate. At first, you will have to establish a good interaction with your customers. The aim of social media platforms is to promote interaction between your business and your customers. So, you should integrate the platforms into your market strategy for getting the expected results.
- Lower costs for your business
Social media networks are usually free-to-use, so it doesn’t require you to pay for using them for your business promotion. The promotion process is very simple on such platforms; you can schedule posts, so you do not have to be there constantly for publishing information. However, it’s necessary to spend some time on a daily basis for checking your pages and keep them up-to-date, they should contain news so your customers would be interested in visiting your site more often.
It might seem a bit difficult at first to get the desired amount of subscribers. But that’s a long-term process, and as users share information on your product among them, the number of your subscribers, and, respectively, your potential customers, will grow.
- Improved image of your company
The aim of using social networks for your app is not only to boost the number of downloads and sales. The platforms are also very important for the image of your company. Usually, when customers open your site, they see the links to your social media and check them. They choose the social media they use, that’s convenient for them to get acquainted with your product on your social media page. When a company is registered on social media, it means they try to have feedback with their clients in various ways, convenient for clients. Users feel that their opinion matters and they share it with pleasure on your social network page.
If a company has no social network page, the users are concerned and usually, lose interest in that product. As users log in your social network page, they see the image of your company from another side. If you didn’t think of managing your social network page before, it’s never too late to start. Nevertheless, don’t forget to keep your page updated to maintain the users’ interest, otherwise all your subscribers, which means, potential target users, will be lost.
Social networks are an important part of your marketing strategy and establishing interactivity of your apps with your customer. It can’t be used as a single strategy, but as an integral part of it. Remember that investing in ASO is not less important than having an updated social network page for your business.